FC Den Bosch have new shareholders. The investors are Pacific Media Group, Partners Path Capital, Randy Frankel, Chien Lee and Krishen Sud.
The existing shareholders, who are united in Forza FC Den Bosch, are also investing in FC Den Bosch. The American investors, Forza FC Den Bosch and Stichting Behoud Betaald Voetbal ’s-Hertogenbosch, thus own all ordinary shares of FC Den Bosch. The golden priority share with which the Club’s name, colours, culture and location are guaranteed, will be retained by Stichting Behoud Betaald Voetbal ’s-Hertogenbosch. Some local stakeholders, such as loan providers and participants in the players’ fund, too showed a big blue-and-white heart. They assisted in making this arrangement possible.

During recent months the Supervisory Board and management of FC Den Bosch have been exploring the market looking for potential investors in the Club. The first contacts between the investors and FC Den Bosch date from August 2020. The investors are familiar with international, professional football. Barnsley FC (England), FC Thun (Switzerland), KV Oostende (Belgium), AS Nancy (France) and Esbjerg fB (Denmark) are clubs in which one or more of the investors have acquired shares. Furthermore, some of the new investors were former investors of OGC Nice.

With the new investor collective, made up of new and existing shareholders, FC Den Bosch enters a next phase.
Member of the Supervisory Board, Rob Kleijzen LL.M. in charge of the legal guidance of the process on behalf of FC Den Bosch, is more than pleased with the new structure: “In addition to financial resources, the investors also bring along knowledge and experience. The combination with Forza FC Den Bosch, a group of existing (local) FC Den Bosch shareholders, leads to a perfect match between shareholders. The local shareholders have been involved with FC Den Bosch for many years. They are aware of the Club’s history, tradition and culture. We are pleased they are part of the Club’s future.”

Managing director Rob Almering of FC Den Bosch looks to the future with confidence: ”FC Den Bosch cannot take the liberty of a new opportunistic adventure anymore. Neither do we want to. All shareholders have committed to a multi-year plan in which, in addition to sporting ambitions, talent development through the youth academy and social entrepreneurship are important business pillars. Our common goal is to be competitive in the Keuken Kampioen Divisie in the near future and to establish a sustainable business along with a strong organization. Thanks to the investments, we can soon leave the lowest category, those clubs which need to make a big effort regarding their financial balance. With the new investors – which have an excellent reputation – we are looking for possibilities to increase the value of FC Den Bosch. We want to achieve this goal through a focus on a collective set of values and interests. Our constituency is made up of the community of the city of ‘s-Hertogenbosch and its region -residents, companies and governmental organisations. We have common values in that perspective.”

On behalf of the new shareholders Paul Conway of Pacific Media Group clarifies why the new investors took a majority interest in FC Den Bosch: “The Club’s potential for growth and development is enormous. The size of the city of ‘s-Hertogenbosch too supports the ambitions. The idea is that we ensure better sporting performances through targeted talent development. At FC Den Bosch young players are in with a chance to make it to the selection of the first team. The Club has a foundation for developing talent and is well known for the many debutants coming from its own academy. We want to further develop that reputation and record of home-grown players. Discovering talent is an essential link in professional football. Based on our data analytics we search for affordable, young players who are undervalued according to our statistics. The continued aim is for several players to grow from the academy to the first team each season. From an elaborate international network of professionals, we intend to take on players, based on our data, who reinforce the team immediately.”

“And talent development does not stop at the stadium gates,” says Conway. “Of course, we also would like to win the championship with FC Den Bosch one day. We are competitive in football therefore ambitions are key. But next to being eager in relation to our sporting ambitions, we are also ambitious in relation to social welfare. Being connected with society’s community, and thus creating airfoil for support, is an extremely important link in the philosophy that has arisen from within the Club and which we underline. A football business is highly dependent on performance on the pitch. But the more people you can attract to your club, the less dependent you become on results alone, to further the club’s sustainability. FC Den Bosch must become an important factor in the city and in people’s social lives. The supporters and sponsors of the Club have had a lot to deal with in recent years. I can guarantee to you that we entered this project with the highest respect for the ‘Dutch way’, the Club’s background, and its hinterland. We realize that fans connect on an emotional level with their football club. This calls for a feeling of togetherness. “

FC Den Bosch have contacted the legal department of the Dutch Football Association KNVB. It is expected that the reservations for the approval of the take-over are minor.
To meet the licensing requirements and the guidelines of the KNVB, the structure and statutes will be adjusted.

As soon as all formalities have been completed, and after agreement of the KNVB, the new collective of shareholders will present themselves to the press and to the public. They will then give further information on their plan to make FC Den Bosch future proof. Relevant media will receive an invitation for this press meeting, which too will be streamed live for supporters, sponsors and other interested parties.